The Cannabis Council of Canada ('C3') is the national and international representative of Canada’s licensed producers and processors of cannabis. C3’s mission is to promote industry standards, support the development, growth, and integrity of the regulated cannabis industry, and serve as an important resource on issues related to responsible use of cannabis for medical and non-medical purposes.

Paul McCarthy, President

Paul has over 20 years of experience in the public sector - splitting this time equally as a public servant and as a senior political advisor - giving him an intimate understanding of how government works.

His career has been characterized by policy development through stakeholder engagement on a range of public policy issues, including responsibility for nation-wide consultations on the creation of the first National Housing Strategy (2005).

He also has extensive negotiation and agreement management experience, having done so between public entities, Indigenous organizations, and the private and not-for-profit sectors. Such work resulted in being recognized for outstanding public service for managing the British Columbia component of the Infrastructure Stimulus program that saw a total investment of $1.2B to complete 450 projects over a two-year period.

During his time with Veterans Affairs, he led the redesign and enhancement of financial benefits for Canadian Armed Forces veterans, culminating in the Pension for Life. This provided greater financial security for a much larger number of veteran families.

In 2019, he moved into the private sector as Strategic Advisor to the CEO of Canopy Growth Corporation. He subsequently filled roles focused on international market development and corporate policy compliance, as well as heading up the company’s global response to COVID.

Paul currently serves as Vice Chair of Team Rubicon Canada, a veteran-led charitable organization who mobilize responses to natural disasters and humanitarian crises, helping those who have been displaced by these events.

A native of St. John’s, Newfoundland, Paul obtained a Bachelor of Arts from Memorial University in Political Science and Business. He lives in Ottawa with his wife and three children.

Board Members

Our board consists of leaders from Canada's cannabis producers.

  • Rick Savone


    Aurora Cannabis

  • Tamara Lovi


    Rose Lifescience

  • Elisabeth Sieber


    Canopy Growth Corporation

  • Megan McCrae


  • Blair MacNeil


  • Pete Meachum

    Cronos Group

  • Jen Meyers


  • Julia Cameron

    Pure Sunfarms

  • Tabitha Davis


  • Taylor Giovannini


Member Companies

  • Aleafia
  • Aqualitas
  • Aurora Cannabis
  • Avicanna
  • Battle River Pharma Ltd.
  • Bloom House Cannabis Co.
  • BZAM
  • Cannabis Co-pack
  • Canopy Growth Corporation
  • Central Plains Cannabis
  • Cronos Group
  • Crystal Cure
  • Decibel
  • Dynaleo
  • Exka
  • F1NE Cannabis
  • FIGR
  • Flowr Corp.
  • Green Prospects Farm
  • Greentone Cannabis
  • HYTN
  • Indiva Ltd.
  • Irie Craft Cannabis
  • JC Green Cannabis
  • LyonLeaf
  • Maricann Inc.
  • MTL Cannabis
  • Nextleaf
  • Oceanic
  • Olli Brands
  • Organigram
  • Peak Processing
  • Pure Sunfarms
  • Rose Lifescience
  • Rubicon Organics
  • Shoppers Drug Mart
  • SNDL
  • Stewart Farms
  • Tantalus Labs
  • Tilray
  • Truro Cannabis
  • Truss Beverages
  • Weathered Islands
  • Weed Me
  • West Island Brands
  • Zelca

Affiliate Members

  • Apotex
  • Blinc Group
  • Boveda Inc.
  • Brazeau Seller
  • Calyxia
  • Canadian Cannabis Exchange
  • Cannabis at Work
  • Chelsea Strategy Group
  • Cropsify
  • DataCM
  • Deloitte
  • Diversity Talk
  • Elevated Signals
  • EQUA Speciality
  • Ernst & Young
  • Fanshawe College
  • Gallagher
  • Global Public Affairs
  • Grodan
  • High Tide
  • Highland Cannabis
  • Humber College
  • Hyde Advisory & Investments Inc
  • Hygrozyme
  • Inhuis
  • Jackpine
  • Jupiter Research
  • Kooki Jar
  • Madge and Mercer
  • Marigold PR
  • McCarthy Tetrault
  • ND Supplies
  • PAX
  • Puregene
  • Reformulary
  • Sister Merci
  • Springboard Data Management
  • Substance Law
  • ThermoFisher Scientific
  • We Know Training (CannSell)