We believe that Canadians can enjoy access to quality, controlled cannabis, regulated by the strictest rules in the world.

We stand firmly for keeping cannabis out of the hands of minors, helping to eliminate organized crime from the cannabis economy and creating jobs and opportunities for communities and Canadians across the country.

Responsible

Canadians are ready for a balanced and innovative approach to legal cannabis consumption. Canada’s cannabis producers follow the strictest regulations, work with governments and organizations to help keep cannabis out of the hands of minors, while generating significant new economic benefit for the towns and communities within which we operate.

Regulated

Canada’s cannabis producers are committed to working with governments at all levels to build and maintain strong regulatory processes for cannabis production and sale that are world-leading.

Trusted

Using state-of-the-art technology and science, supported by an industry that respects and embraces strong regulation and sensible policies, we earn and build trust by helping to keep our communities safe and ensuring that Canadians enjoy the economic benefits of a new legal cannabis economy. We believe in a sustainable and innovative industry that continues to deliver consistent and reliable medical and recreational products for adult Canadians.

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