Election 2021 Ready: Canada’s Cannabis Industry launches the #FutureofCanadianCannabis🇨🇦

Election Licensee Advocacy Training Sessions

In light of the upcoming federal election on Sept 20, 2021, the time to connect with candidates is now!

Building a lasting relationship will enable you to advocate for our industry on the national stage even long after the election results are released.

Criminal record expungement, CBD regulation, medicinal cannabis taxation, the beverage equivalency formula, and exportation processes are among the top policy priorities of the cannabis industry, which the Cannabis Council of Canada (C3) submitted in our 2021 Federal Pre-Budget Submission.

C3 is hosting virtual training sessions to provide cannabis licensed producers (LPs) with the tools and knowledge necessary to advocate to their local Member of Parliament candidates, hosted by our very own President and CEO, George Smitherman, Former Deputy Premier and the longest serving Health Minister in Ontario.

Become an advocate for your industry, connect with local MPs and set the stage for the Statutory Review of the Cannabis Act!

Learn more here and register below for one of our last Advocacy Training session on September 9th:

Session #1. August 23rd at 3PM (EDT) - English Only

Session #2. August 24th at 3PM (EDT) - Bilingual

Session #3. Sept 9th at 3PM (EDT) - English Only

Interested in contacting your local MPs and potential candidates about the #FutureofCanadianCannabis🇨🇦? Take a look at our Advocacy Toolkit:

Letters to Federal Party Leaders

The Cannabis Council of Canada (C3) published letters to federal party leaders asking for responses to nine key questions pertaining to the top issues facing the cannabis industry. The questions range from issues of social justice & public safety, health and wellness, equity and diversity, to the economy and job opportunities. Read the letters:

Election Leader Letters: The Right Honourable Justin Trudeau

Election Leader Letters: Jagmeet Singh

Election Leader Letters: Erin O’Toole

Election Leader Letters: Annamie Paul

C3 is looking forward to collaborating with all federal parties on strengthening the Canadian cannabis industry.

I am voting for the #FutureofCanadianCannabis🇨🇦!

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Our Mission

To act as the national voice for our members in their promotion of industry standards; support the development, growth and integrity of the regulated cannabis industry; and serve as an important resource on issues related to the safe and responsible use of cannabis for medical and non-medical purposes.

We stand firmly for keeping cannabis out of the hands of minors, helping to eliminate organized crime from the cannabis economy and creating jobs and opportunities for communities and Canadians across the country.


Canadians are ready for a balanced and innovative approach to legal cannabis consumption. Canada’s cannabis producers follow the strictest regulations, work with governments and organizations to help keep cannabis out of the hands of minors, while generating significant new economic benefit for the towns and communities within which we operate.


Canada’s cannabis producers are committed to working with governments at all levels to build and maintain strong regulatory processes for cannabis production and sale that are world-leading.


Using state-of-the-art technology and science, supported by an industry that respects and embraces strong regulation and sensible policies, we earn and build trust by helping to keep our communities safe and ensuring that Canadians enjoy the economic benefits of a new legal cannabis economy. We believe in a sustainable and innovative industry that continues to deliver consistent and reliable medical and recreational products for adult Canadians.