OCT 16-18, 2023 - OTTAWA

Cannabis in the Capital

Join us in Ottawa for Grass on the Hill, C3’s annual summit and lobby day. Meet with decision-makers, connect with other leaders in the cannabis sector and celebrate 5 years since cannabis legalization.


Watch a brief Q&A with George Smitherman

"This is the only event of its kind in Canada and is worth every minute and every cent."

– Shauna Levy, CEO of Madge and Mercer

Get Tickets

"Of all the cannabis industry events, this is the one that can most influence the future of our young industry. See you in Ottawa!"

– Tamara Lovi, Chief Business Officer at Rose Lifescience

Connect with your MP

  • Confirm your Member of Parliament at ourcommons.ca
  • Reach out! Feel free to use this template as a guide
  • Invite them to join us at our Parliament Hill Reception (EN) (FR)

"Grass on the Hill is a terrific opportunity to come together as an industry and network with our peers, and have our voices heard by key decision makers within the government."

– Niel Marotta, CEO of Indiva


Program subject to change, check back for updates.

Monday, October 16

Welcome to the Capital Reception

7-9pm, Lowertown (73 York St.)

A casual drop-in to meet the C3 team and other attendees before the conference begins.

Tuesday, October 17

Grass on the Hill Summit

Lowertown (73 York St)

7:30am - Registration desk opens

8:00am - Coffee, breakfast, networking


Official Opening

Hosted by Ika Washington, Diversity Talks. Kick off with a series of welcoming addresses from C3 Board Chair, C3 President and CEO.
Sponsor Recognition Matthew Stafford, NFP Insurance

9:30 - 10:00am

Keynote Address – Looking Back. Looking Forward. Reflections after 5 and strategies for sustained growth.

Mike Schilling, CEO Community Savings Credit Union

10:00 - 11:00am

Celebrating Successes Panel with Q&A (Where we’ve been)

This panel will discuss and debate the key successes of legalization after 5 Years recognizing the historic context and the scale of the task.
Moderator: Shauna Levy, CEO Madge and Mercer
Tony Giorgi, President and CEO Sensi Brands
Patrick Weiler, MP West Vancouver – Sunshine Coast – Sea to Sky Country
Jay Shukle, Vice President Alcohol and Cannabis, Alberta Gaming, Liquor and Cannabis
Dr. Daniel Bear, Ph.D. Director, Humber Centre for Social Innovation

11:00am - 12:15pm

Framing our ASKS (Where we are) and What They Heard (so far)

This session will focus on preparing delegations for Parliament Hill meetings with MPs and staff and for the Parliament Hill Reception with a communications approach that frames the changes we are looking for.
George Smitherman, President and CEO Cannabis Council
Julia Cameron, Vice President Communications Pure Sun Farms
Pierre Killeen, Policy Facilitator Cannabis Council of Canada

12:15 - 1:15pm - Lunch break (provided on site)

1:15 - 1:45pm

Innovation, Research, Minor Cannabinoids and Medical Cannabis (Where we’re going)

Presentations on the future of cannabinoids with questions from the floor.
Moderator: Pierre Killeen, Policy Facilitator C3
Medicinal Cannabis and Research – Dr. Chris Talpas, MediPharm Labs
Minor Cannabinoids – Nancy Duong, Cronos

1:45 - 2:15pm

Non-therapeutic Testing Regime

Hanan Abramovici, Director of Office of Cannabis Science and Surveillance, Cannabis Branch, Health Canada

2:15 - 2:30pm

Medicinal Cannabis Exports

Insurance and Payment Solutions
Loretta Eldridge, EQUA
Blake Taylor, Corpay

2:30 - 3:00pm

Innovation Inspiration with GRODAN

A key C3 Affiliate Member and Grass on the Hill sponsor highlights innovations in growing technology.

3:00 - 4:00pm

THC Shopping/ Potency Inflation

Hear the perspective of various stakeholders as we identify approaches to confront this key challenge.
Moderator: Pierre Killeen, Policy Facilitator C3
Paul Lawton (Sister Merci) – Consumer insights from a Reddit Pro
Tabitha Davis (SNDL) – (C3 Board Policy Lead) QA Perspective
Megan McCrae (Organigram) – LP Perspective

4:00 - 4:30pm

CRA Coping Strategies

Tales from the Excise Remittance frontlines

4:30 - 4:45pm

Local Advocacy to a National Convention

Report on how local advocacy brought cannabis medicine to the Floor of a National Party Convention.
Scott Reid, MP Lanark - Frontenac - Kingston
Tanner Stewart, Stewart Farms


Closing Remarks

George Smitherman, President and CEO Cannabis Council

High Five! 5th Anniversary Social

Hosted by Annie and Amanda of the High Ladies Podcast
Featuring DJ Memetic

5pm - Budtender Sampling & Networking Event

7-11pm - Industry Party

Our 5th anniversary social is a celebration of the cannabis sector in Canada. Invite your friends and colleagues to join us as we mark five years since legalization! Entry to the social is included with your conference pass. Additional tickets can be purchased for $20 +fees.

Sampling Partners

Wednesday, October 18

Lobby Day

Parliamentary Precinct

8:30am - 3:30pm

Registration & delegation check-in open

Rideau Club, Karsh Room (99 Bank St, 15th Floor)
Stop by for coffee and snacks and to collect meeting material. Please note the club has a business casual dress code.

9:00am - 4:00pm

Meetings & Delegations

Throughout the Parliamentary Precinct. See the resources section above for information about connecting with your MP.

Parliament Hill Reception

5:00 – 7:30pm - Valour Building 228 (151 Sparks Street)

Invite your MP and join us for a closing reception near Parliament Hill.


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