WEBINAR SERIES | Shaping our Future: The C45 Review

The Cannabis Act statutory review process is set to begin. Join us for a series of webinars focused on key issues that will impact the future of the Canadian cannabis industry.

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  • Eliminating the Illicit Market April 7 @ 3pm
  • Consumer and Public Education April 21 @ 3pm
  • Reducing Red Tape – the cannabis nanny state May 19 @ 3pm
  • Financial Viability May 26 @ 3pm
  • Medical Cannabis June 9 @ 3pm

Presented by C3 in partnership with Grow Opportunity and Grass on the Hill.

Past Sessions

#1: Eliminating the Illicit Market - April 7

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“Keeping the profits of cannabis out of the pockets of criminals” was one of the three objectives offered up in support of cannabis legalization. Three and a half years later, we are bringing together a panel of industry leaders to take stock of our successes and challenges in eliminating the illicit cannabis industry and explore what Canada needs to do to protect the social and economic gains of legal cannabis.

Host: George Smitherman (C3)
Moderator: Tim Pellerin (Pax Labs)
Panelists: Ashley Athill (HRVSTR), Jenn Ayotte (Maricann), Hugh Fraser (Battle River Pharma), Niel Marotta (Indiva)

#2: Consumer and Public Education - April 21

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Protecting public health is one of the principal objectives of cannabis legalization. Today, cannabis flower accounts for 70% of all legal retail sales with this segment increasingly dominated by high THC products (25%+ THC). Illicit cannabis products – sold openly online – are often mislabeled (THC and CBD content), and contain harmful pesticides, mold and bacteria unfit for human consumption.

Public and consumer education and knowledge are critical to safe and responsible cannabis consumption by adults, as well as efforts to draw consumers away from the illicit market. Yet, there are many barriers to the dissemination of public education and product information in ways that resonate with the cannabis consumer:

• Consumers are unable to access information about the effects or purpose of the cannabis products they consume.
• Public health messaging is disconnected from consumers, especially daily or near daily users.

This session explores the public health and safety challenges resulting from Canada’s current approach to cannabis education and identify responsible and collaborative solutions suited to the realities of a society where adult-use cannabis is legal.

Host: George Smitherman (C3)
Moderator: Trina Fraser (Brazeau Seller)
Panelists: Myrna Gillis (Aqualitas), Megan McCrae (Organigram), Dr. Jenna Valleriani (Canopy).

Event Details

When: May 19, 2022

Where: Online